You’ve likely seen whiteboard videos in online marketing, and perhaps you’ve even considered creating one as part of your advertising strategy. The straightforward, no-fuss approach makes whiteboard animation quite popular for both viewers and producers, and the price tag is more reasonable than other video formats. You generate more leads, develop a broad audience base and increase sales conversions, so video is a smart addition to your marketing toolkit. However, you may not realize how effective whiteboard video can be for brand building. Check out how this kind of content can play a powerful role in your branding strategy.

Whiteboard videos establish a connection between your company and its message. Successful branding requires you to connect with your target audience and give them a reason to care about your company – beyond the benefits your products deliver. Whiteboard video helps your prospects associate your business with your message through the visual appeal of logos and themes. You can create a great video, but if your potential customers don’t make the connection between it and your company, you need to boost your branding efforts.

You can better distinguish your products with video. In the end, you want to give your potential customers a definitive reason to buy from you, which means you need to differentiate your offerings from those of your competition. When they see how your product or service performs in action through whiteboard video, you can make these distinctions much more obvious. Plus, whiteboard animation includes a voiceover, which you can optimize to explain why your offerings are better.

Whiteboard video enhances credibility. Central to branding is placing your credibility and trustworthiness at the forefront. In essence, your brand is the reputation you’ve built based on the promises you’ve made and delivered. Whiteboard video is typically used to educate and inform, providing upfront value for your prospects. Over time, they come to see you as a trusted resource and thought leader in your industry. When the time comes for your potential customers to make a purchase, they’ll turn to your company.

Using video helps you build brand awareness. The ultimate goal of branding is market dominance, but that’s not a realistic objective for all companies. Still, brand awareness does make selling your offerings easier. Whiteboard video is effective in establishing the association between the content and your company, essentially acting as your proxy when you can’t present information in person. This type of content ensures that your target audience notices your company and can convey your core value proposition for you.

Videos encourage action and drive purchasing. Branding is akin to an advance team that spreads the word on your company and product before your prospects are actually considering making a purchase. Whiteboard videos help your brand boost interest, express confidence and generate interest in a potential customer’s mind early on in the buyer’s journey. By the time they’re ready to buy, brand recall will lead them to your company.

Whiteboard videos serve many different functions in your overall marketing campaign, but one of the most important roles they play is in branding. Your brand is your company’s calling card and what you put out there is how your audience sees your business. You want to ensure that they associate specific messages with your company, and whiteboard animation is a proven winner in helping you achieve this objective.