Your website homepage is the first introduction to your company for most visitors. The page should be welcoming and informative, but there should also be enough marketing flair to capture attention and properly communicate your marketing message.At first this may seem like a “no brainer” when designing a homepage. But many businesses miss the boat in this area and create very bland, un-enticing pages.
To stand out online, your homepage must “pop” with content and images that attract your target audience - and keep their attention. This can get very challenging as online visitor attention spans are getting shorter while their demand for better websites increases.
Video has been used online for several years now, and the popularity of video for business marketing has increased exponentially. Using video on your homepage was once considered a novelty, but in today’s online environment you need video to survive.
The following are some of the most important points for using video on your homepage:
- Easier than ever – video can be easily added to any homepage through some simple design modifications. Creating a video is much simpler when you use a knowledgeable partner who can create a quality production.
- Less expensive – when you compare to the return on investment, the cost of creating an explainer or whiteboard video can be very reasonable compared to more sophisticated productions.
- Gets the right attention – the emotional impact of video can accomplish more than most words or graphics. Viewers tend to retain information from video for longer periods of time, and video can attract a target audience to your homepage more effectively than regular content. If you pair a video with quality content, you can get a substantial boost in visitors, quality leads, and conversions.
- Trackable – you can use several metrics to gauge the success of your video. These can include comparing the views to your target audience persona, number of click-throughs that occur from video viewers, the number of shares or “likes” for your video, leads generated and conversions.
Using video on your homepage should be one of your key marketing initiatives. To get your video project started, consider working with a video services provider that can create impactful videos that will reach your target audience and provoke them to take the action you want.
As part of your video creation work, make sure you consider the following:
- The message you want to send – this can be an introduction to your company, important news or updates, or an overview of your products or services.
- The length of the video – some videos may last just a minute or two while others may last a bit longer. Evaluate the length versus the type of content and what would be best for your audience.
- Style and type of persuasion – you can create a comical video, or use something more dramatic, professional, storytelling, or informative among other options.
- Usage – remember that your homepage video can be used in other areas of marketing as well, including social media and email newsletters.
The time is now for using video on your homepage.
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