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Which Video Ad Companies Do You Need to Know About

Posted by Steve Day
video-advertisingVideo advertising is still on the upswing in the content marketing world, and chances are you’re either doing it now or are interested in starting. No matter which category you fall in, there are video ad companies you need to know about if you want to reach your target audience, generate leads and drive website traffic. These are a few of them.

Sharethrough: This platform is the largest in-feed ad company, partnering with such publishers as Forbes, People and Real Simple to provide top native ad content. Sharethrough boasts a reach of as many as 247 million viewers and its advanced targeting ensures video ads are presented to the right audience.

AdsNative: Another player in the native advertising game, AdsNative appreciates the value of non-intrusive, relevant video ad placement. This video ad company boasts a network of over 1,000 publishers throughout various industries, so marketers can potentially deliver quality content to thousands. AdsNative placement options include:
-In-feed
-Post-feed
-In-app
-In-article

Plus, the platform includes tools for custom ad placement, giving you countless options for distribution.

BrightRoll: This company maintains minimum requirements for publishers for them to stay on board. Companies must earn at least 5 million views or 3 million mobile app views per month, measured in the U.S. alone. This puts this platform out of reach for smaller video ad publishers, but those that can take advantage of BrightRoll certainly reap the benefits: access to 10 billion monthly impressions on over 15,000 sites and mobile apps.

As far as advertising options, publishers can choose from pre-roll or mid-roll segments. All impressions are based on in-depth targeting to ensure proper placement before your target audience.

Taboola: In its early days, Taboola was a video recommendation platform; now they’re a video ad company that’s on the cutting edge of content discovery. The technology behind Taboola is a predictive engine that presents ad content on the sites of some big name publishers, including:
-Business Insider
-NBC
-Yahoo!


Tools available through Taboola include an analytics dashboard that provides a real-time view of your video ad performance. So you’re in a better position to adjust strategies and plan future campaigns.

VideoEgg: This video ad company’s approach to publishing is closely aligned with YouTube’s in that it shows a promotional banner in-stream within a video, which can be clicked if a viewer wants more information on the product or service. Users find the format less disruptive than YouTube, especially since there’s no pre-roll ad to delay viewing and the interaction is optional.

AOL: As usage has declined for AOL as an Internet provider, the company has been making acquisitions that enabled it to grow into one of the biggest video advertising companies worldwide. Its ad exchange, Adap.TV accounts for a huge chunk of the network's total video ad inventory. There are a variety of solutions available for marketers, depending on their goals and level of video ad expertise, including both public and private publisher marketplaces.

Novices and seasoned pros alike can benefit from knowing the top video ad companies making an impact in content marketing today. You have many options available, so it shouldn’t be tough to find the right pick for your company to achieve its video advertising goals.

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