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Why a Small Investment in Video Can Have Great Returns for Your Business Today

Posted by Steve Day
32579187_sMarketing can seem like an endless expense where investments are made without much return and very little explanation of where the funds went. Actually there are ways to manage marketing and use some tools that will provide measurable success. One of these is video. A small investment in video equals big returns for many businesses.

The success of online videos has taken the marketing industry by storm. Businesses of all sizes and from all industries are turning to video in some form to help promote their business and communicate their marketing message.

A small investment in video can equal a big return. And the benefits of video are hard to ignore.

Acceptance – as more consumers and businesses use smartphones, tablets, laptops and other devices, video is easier to access and reference. Video is now widely accepted as a normal part of search for businesses and to market for new business.

Costs – the expenses to create a video are more reasonable today than ever before. Video services providers can provide striking products that are of superior quality without a tremendous expense.

Retention – most people who view a video can retain the message for 30 days or more. This level of retention is highly valuable in the marketing industry. It will mean that someone will think of your company for a longer period versus just seeing a banner advertisement or a basic email.

Flexibility – once your video is produced you can use it in a variety of areas. Consider placing it on your business homepage and then linking to it through social media sites such as Facebook, Instagram, Twitter, or LinkedIn. You can also link the video as part of email marketing or play the video during presentations or trade shows.

Measurable – one of the greatest benefits of online video is you can easily measure its effectiveness in multiple ways. Some metrics to consider include number of views, number of click-throughs to your other pages, increased subscribers, contest participation or conversions from viewer to customer.

Special promotions – you can utilize multiple videos depending on your particular marketing campaigns. For example, you may have a corporate introduction video, and also have a video that will feature a particular product or service that you plan to launch. You can expand to new geographic areas and welcome the new territory using a video – then measure the results and analyze based on geographic region.


The opportunities with video are endless. To get started, you can focus on just one video that will effectively communicate your marketing message. With the right partner, you can outline your message and tailor it specifically to your target audience. Then work out a script, the appropriate theme or style, apply music and voice, and then have a completed video ready for use. Once you have the video, you can publish it in multiple areas including your company homepage, social media, and email newsletters. For many businesses, a small investment in video can equal big returns.

 

 

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