Steve has directed over 500 animations for clients like Verizon, the United Nations, Sesame Street, the ESPN ESPY awards (2011-13), Bud Light Superbowl ads (2013), and the Elmo Xbox game. While Steve’s drawings and animations brought the company into existence, he actually began his career directing for the theater, where his productions won an NYIT award and nomination, a Drama League fellowship, and a membership with the Lincoln Center directing lab. He also directed and developed Son of a Gun (Nat’l. Music Theatre Conference Winner 2012). Besides dreaming up metaphors and characters for companies, Steve also loves working with incredibly talented animators and artists, including multiple Tony and Golden Globe award winning actors like Joanna Gleason (3x Tony nom.), and Keir Dullea (Golden Globe winner, 2001: Space Od.). His artwork and arm were featured in the 2012 Presidential debates with NBC studios. What Steve loves most about ideaMACHINE is “using great art to help small companies grow."