Our relationship with toddstreet merges the best of their industry knowledge and relationships with our creative talents and experience. The healthcare industry has specific challenges that we know and understand. Our experience navigating the complex nature of the healthcare and pharmaceutical industries makes us a great agency partner.

During our latest project with toddstreet, we encounted some common challenges that needed swift, simple solutions.

Challenge

Solution

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Healthcare and pharmaceutical content can be dry. Keeping viewers attention while educating and informing is no easy task.

Our team uses creative visuals and easy to understand metaphors to engage audiences on complicated topics. Our latest project needed to demonstrate the complex issue of buyer and seller relationships in the healthcare market. We used a simple example of trading goods, one as old as time.


Challenge

Solution

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Large organizations often need to be as inclusive as possible with visuals, characters, and narrative. For many creative teams, not understanding how valuable this is can cause delays and slow-downs, or worse yet, legal hang-ups that can put projects on hold or cancelled.

Throughout many years of working with corporate clients around the globe, we have developed a knack for creating inclusive, ambigious, non-offensive visuals and character styles that will pass legal hurdles. This is the cast of characters from a recent toddstreet pharma project.



Challenge

Solution

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Following trademark and copyright laws is a very important part of working with large healthcare and pharma clients. Creating approachable scenes and scenerios while adhearing to copyright law can be difficult.

In our recent project, the original scene featured the Food and Drug Administration headquarters, along with other potentially problematic visuals. This may have caused legal issues with the compliance team, so we changed the building to a more generic version, and cleaned up other potential pitfalls.


Challenge

Solution

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Pharmaceutical and healthcare products have unique compliance and regulation issues that impact many aspects of the business, including sales and marketing materials.

Our early storyboards for a recent toddstreet project showed a Jeapordy style wheel. Compliance came back saying that the wheel symbolized chance and gambling - so we replaced it with a maze concept. This achieved the same visual and narrative goals, while quickly putting the client at ease.

 

 

Working with toddstreet has been a great experience for our studio and the toddstreet team. Our relationship has delivered another top notch product to their client. We look forward to the next animation project with their team.

"Thank you Whiteboard for making my job easier, and for making me look better in front of the client!"
        - Craig Hettche, toddstreet Productions

If you're a creative agency, or a brand in need of a professional and experienced agency partner, get in touch with our team today!

Contact Us HERE

ABOUT WHITEBOARD ANIMATION

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We love collaborating with smart, creative agency partners like toddstreet Productions to create videos that have an impact on viewers. If you’d like to partner with our studio, get in touch today!

ABOUT ToddStreet

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toddstreet provides marketing communications that move audiences into action. They craft your message. Design the ideal platform to showcase it. Then deliver it with clear, robust, proven expertise, leaving your audience irresistibly engaged.

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From Fortune 500s to start ups, tech to entertainment, finance to non-profit, we've helped 600+ clients tell their story

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"I loved the final product! It’s great and received a very positive response on our Facebook page"

Cheerios

"OMG! It’s so beautiful!You guys
are getting tons of
compliments on this piece"

PetSmart

"Went over well is an understatement.
They loved it. Thank you
all for your hard work"

Intel