HH Gregg came to us with the unique challenge of needing to teach their customers about the newest TV technology; OLED. This fun and informative animation does a great job of getting the message across to customers of all types.

Running time: 1:43

Script: If you’ve recently been in the market for a television, you’ve probably heard about OLED – a new type of TV from LG that is revolutionizing the industry. You’ve been told it’s great, that the picture quality is unmatched, and that it’s the most important advancement in television technology in years. But what exactly is it? OLED stands for Organic Light-Emitting Diode. These are small organic compounds, each the size of an individual television pixel that will light up as a specific color when fed electricity. Because each diode can be lit independently, OLED televisions are able to do something no other TV technology can – achieve perfect black. Why does that matter, you ask? Well when it comes to TVs, contrast ratio is considered to be the key indicator for measuring picture quality. Colors look best against a pure black background. And since this is the only television that can achieve true black, the colors on an OLED screen will look more vibrant, intense and detailed than ever before. The other aspect of OLED that have enthusiasts excited is the incredible response time and the amazing flexibility that these individual diodes provide, which is great news for gamers and sports fans. And the increased flexibility gives manufacturers like LG the ability to create even thinner TVs with wider viewing angles than ever before. So if you’re in the market for a new TV, stop by HH Gregg and check it out. Perfect black, intense color, incredible awe. It’s LG’s new OLED TV at HH Gregg.