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KEAS – THE POWER OF PLAY

Posted by mocapnyc

"Very cool! The animation is fun and easy to follow. -- Keas

Explainer Video Script

America is wasting billions attempting to get people to live healthier. That's because you can't change behavior by lecturing, nachos will always trump nagging. That's why 75%of your healthcare cost continue to be from chronic, preventable conditions. you see, negative reinforcement doesn't work. But positive reinforcement works wonders. There's only one power in the world that can change fast, effortlessly and permanently. It's the Power of Play. That's the magical force we're harnessing. Here's how. With an innovative wellness program, the Keas challenge. People join small teams, set individual goals, and compete against each other to achieve them. That's the Keas challenge. Keas uses peer pressure. plus badges. points, and incentives including cash to motivate people. Almost immediately, they start to eat healthy and replace bad stuff with good stuff. Keas also inspires people to combine diet with exercise, truly the only way to lose weight, improve blood pressure, and blood chemistry. The Emails HR people send are remarkable. ""I'm stunned. Keas is not only working wonders itself, it's activated all our other wellness programs." "Keas is fast and easy to roll out." "It turns lives upsidedown... but not IT departments." Play is a game changer, making wellness social is too. Participation is high, engagement is high, results are high class, and game mechanics are also getting people to improve their behavior in other ways. Like driving more carefully, using less electricity, getting better grades. Play is the new global superpower Gartner says that by 2015, half of all companies will be using games for motivation. So join those who are getting their employees to live healthier. Don;t fight human nature, play with it. Keas, the Power of Play.