Oprah's Circle Of Friends needed a fun and clear way to explain their new timeline calender. We knew right away that the best medium for this kind of challenge would be though motion graphics. The movement and the pops of color bring this little story to life, and help viewers to understand the process.

Running time: 1:19

Script:

Welcome to the circle! The editors at O have handpicked the freshest products for you and will be sending them your way periodically throughout the year. Here’s how it works: Each week, you'll receive our special e-newsletter, with enriching member-only content and a behind the scenes look at O, The Oprah Magazine. Each month you’ll receive your issue of O, including a digital copy, and two gift subscriptions to gift to loved ones! Come month three, your beauty box will arrive, packed with the trendiest new luxury beauty products. Around month four, get excited – we send you a surprise gift to brighten your day. This little bonus was too good not to share. Put on your lab coat around month six - we send you a Test and Keep box, packed with assorted handpicked beauty items you get to test, keep, and give us your expert opinion. And we’d never forget your birthday – Oprah herself sends you special note. To top it all off, you receive an unlimited twenty percent discount to the Oprah Store. Not in the club yet? What are you waiting for?! Join today.