"Micheal Fassbender, eat your heart out. hovr turned a notoriously scratchy video recording into a contemporary work of art. It’s a visual homage to one of the great business presentations: The 1997 keynote that launched Apple’s Think Different campaign. This is Jobs the pitchman at his best." - Philip Elmer-DeWitt, Fortune Magazine
At ideaMACHINE Studio, not only do we make explainer videos, but we constantly impress with different styles of animation. Watch this video we made of Steve Jobs' "Marketing is About Values" speech to see the evolution of Apple Inc. products and an evolution of animation.
We hope you liked this as much as Fortune.com did. Check back soon for more new videos.
Running time: 4:10
Script: To me, marketing's about values. This is a very complicated world, it's a very noisy world. And we're not gonna get a chance to get people to remember much about us. No companies. Now Apple, fortunately, is one of the half a dozen best brands in the whole world. It is one of the greats of the greats. But even a great brand needs investment and caring if it's gonna retain its relevance and vitality, and the Apple brand has clearly suffered from neglect in this area in the last few years. The way to do that is not to talk about speeds and feeds. It's not to talk about mbps and megahertz. It's not to talk about why we're better than Windows. The dairy industry tried for twenty years to convince you that milk was good for you. It's a lie, but they tried anyway. And the sales were going like this. And then they tried Got Milk? and the sales have gone like this. But the best example of all and one of the greatest jobs of marketing that the universe has ever seen is Nike. Remember, Nike sells a commodity. They sell shoes. And yet when you think of NIke, you feel something different than a shoe company. In their ads as you know, they don't ever talk about the product. They don't ever tell you about their AirSoles and why they're better than Reebok's AirSoles. What does Nike do in their advertising? They honor great athletes and they honor great athletics. That's who they are, that's what they are about. Apple spends a fortune on advertising. You'd never know it. You'd never know it...