"Working with Alex was a tremendous joy. With his passion and energy, he got us to where we are now. His vision gave us the youthful boost the network needed at the time. His campaign pretty much redefined our brand the way we wanted it."
- Sylvie Desjardins, TeleQuebec
The national network wanted to re-brand itself as a more dynamic, young option to its audience. In a matter of months after airing, the results were great and the demographic rejuvenated. We are proud to say – the commercials directly increased viewership.