The Association of College and University Educators (ACUE) asked our team to produce 28 videos in a matter of months. Our average animations are 1-3 minutes in length, but ACUE's videos reached 10 minutes in length. Yet we had to produce them with the same 1 to 3 minute length schedule. It was definitely a test for our team to get the videos done in time, but we came up with a streamlined production process and delivered each video before deadline.
With the videos being in-depth instructional videos, our team had to find creative ways to make them feel relevant and relate-able. We wanted to make them fun to watch. We would try to find themes within the lessons. For instance, one video was about how to grade effectively, which included combining things. So we came up with a baking theme, which was very fun.
As we started producing more and more of these videos for ACUE, we wanted them to have the same look and feel, so course takers would recognize them and look forward to watching them. So our team treated the videos like a TV series, creating a cast of characters, several professors, that we brought back several times throughout the videos. Like all cartoon series we needed a series brand guide and story bible to keep the same look and feel for the visuals and storylines of the characters.
ACUE partnered with colleges around the country, who many times would have a difficult change that had to be done quickly. Changes like turning a small classroom into a lecture hall, or changing the professor character throughout the animations. We quickly and efficiently made these changes for them.
PRODUCTION
We're proud of the animations, and we think we produced a great series of videos that are resonating with the professors watching. It's awesome to hear from ACUE that they're widely praised by the course takers and professors. We're looking forward to more future success. hmmm.... maybe that could be with you?
We enjoyed working with the ACUE team because they hold themselves to high expectations when it comes to their courses, and we wanted to give them the best possible product as well, so we held ourselves to those same standards.
ABOUT IDEAMACHINE
ABOUT ACUE
We are an eclectic group of directors, producers, designers, illustrators, and animators who can effectively communicate your message through an engaging animation or explainer video.
We love collaborating with smart, creative partners like ACUE to create videos that make an impact!
ACUE was founded by leaders in higher education to advance instruction, support college educators, and promote student success. They help colleges and universities achieve their goals for students through innovative faculty development partnerships and a research-based Course in Effective Teaching Practices.