Our studio proudly unveils a new lyric video from Memphis rockers Skillet. The single is called "Not Gonna Die," off the band's new album, Rise, which arrives on June 25th via Atlantic/Word (pre-order here).

The band, who are set to support Shinedown on the upcoming Carnival of Madness tour, have set a seriously high bar for themselves with Rise. The album follows the Grammy-nominated band's 2009 offering, Awake, which set Skillet as the only active rock band to achieve platinum status in 2012, and one of only three rock bands (with Mumford & Sons and The Black Keys) to strike platinum sales that year.

Check out the video below and pick up the song on iTunes.

Rise, Skillet's first concept album, tells the story of an American teen coming into adulthood and trying to figure out who he is in a world riddled with problems within and outside his control.

"The narrative idea happened after we had 10 or 11 of the songs chosen," lead singer/bassist John Cooper says. "As we recorded them, we started to realize there was something going on, that the album was really telling a story. Realizing that, I knew we needed to make it as powerful as we could."

The band recorded the album in Los Angeles where they re-teamed with producer Howard Benson (My Chemical Romance, All American Rejects), who helmed Awake.