Some may scoff when they hear adding video to your homepage is easy. But incorporating high-quality video is not that difficult, and it is arguably one of the best marketing moves you can make.

A well-done video can quickly capture the attention of the web page visitor, and provoke positive action that could otherwise be ignored. The challenge is making sure the video sends the right message in the right way for your target marketing persona while also staying within your budget constraints.

Honestly, adding video to your homepage is easy, and with the right partner you can enjoy some real benefits. Here are the steps:

1. Have your marketing plan ready – as with any marketing initiative, make sure your message is clear, consistent, and concise. Your video should align well with your marketing message, and it should incorporate your search engine optimization (SEO) information plus focus on your target market persona.
2. Brainstorm on some concepts – it is good to already have some ideas in mind for your video and its contents. Should it tell a story? Is it intended to educate or inform? Should you appeal to your product’s credibility and reviews, or use some statistical facts? Or perhaps using something that strikes at the heart with an emotional message would be better? Have a few ideas in mind.
3. Get the right partner – using a professional online video service is the best approach because you not only will receive a high-quality video, but you will also get input on best practices to clearly communicate your message. The cost is more affordable when you consider the time and effort it would take to produce a similar video on your own. Your partner can take some of your concepts and help you to script the video, create seamless transitions, provide voice over, add animations and graphics, plus incorporate any music or other effects.
4. Use it – once your video is added tastefully to your homepage, be sure to promote it on various channels including social media sites like Facebook, Twitter, LinkedIn, and Instagram, as well as through an email to your subscribers and customers. The video should be designed so it is useful in multiple areas, which will give you the best return on your investment.
5. Monitor the results – keep track of the results of your video’s effectiveness. There are various statistics that can provide insight including the number of views, the number of click-throughs to other pages, leads generated and conversion rates.

Online videos are practically mandatory for most business websites today. Whether you are a startup business or if you are a major corporation, a video should be a part of your marketing plan and part of your homepage. There are plenty of video service providers out there, but make sure you choose one that has the experience and the capabilities to produce the best video for your business and your budget. It is true that adding video to your homepage is easy, but making sure you put the right video on your homepage is more important.