Whiteboard animation video companies are actually communications companies. No matter how much they emphasize their abilities as animators, or the speed with which they produce, or even their skills with project management, they are ultimately in the business of communicating, whether it’s business plans, important news, or nuggets of education. Whiteboard animations are nothing if not versatile.

But even more than that, whiteboard animation video companies represent the latest important step in the ongoing human quest for ideal communication. Yes, I know that sounds lofty, but let me explain. I promise this will be worth it!

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Whiteboard video production always relies on a great script, but who should write it?

In a way, scriptwriting is like an alphabet-based version of a whiteboard video production; everything starts with a blank slate that must eventually be filled with something truly special to communicate, entertain, and leave an impression. Many people, though, find writing difficult and mysterious. If you’re one of those people, how should you approach the question of writing when it comes to your whiteboard video?

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B2B, the acronym for “business-to-business,” describing a transaction made between two businesses, as opposed to a transaction between a business and a consumer (B2C). Just one example of a B2B transaction would be a company buying payroll services from a specialist rather than setting up their own internal accounting department. B2B solutions are usually more cost-effective than having to rely on an in-house solution to every business need.

B2B is hidden in plain sight; it’s a massive part of our everyday lives, but few people stop to consider it. Nevertheless, B2B is a gigantic part of the economy. In 2014 alone, B2B accounted for approximately half of the Gross Domestic Product for the entire United States of America.

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The best whiteboard animation videos make use of great voiceovers. That fact shouldn’t come was a surprise; even if you didn’t already know the importance of a great voice your subconscious absolutely does. Documentation on this topic is abundant, but just for one example, a 2015 study determined that the quality of a speaker’s voice is twice as important as their message. Go ahead and read that again: the speaker’s voice is twice as important as the message.

If statistics don’t convince you, perhaps a recent viral sensation will—remember Ted Williams? Mr. Williams was a onetime radio announcer who encountered severe financial difficulties and ended up homeless on the streets of Columbus, Ohio. Ted didn’t have much, but he still had his voice, and one day he decided to make a panhandling sign advertising his gift. The gambit worked; after being discovered in 2011 by a local reporter, Ted was quickly inundated with offers for lucrative voiceover work. A great speaking voice took Ted from homeless to fame and fortune virtually overnight. The power of the voice is absolute.

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