The Best Whiteboard Videos Start With a Clear Goal
The best whiteboard videos start with a clear goal that serves as a guide for both the client team and the vendor. That’s why, even if you don’t yet have an idea of how the script will read or what the artwork will look like, it’s essential to know what your whiteboard video is meant to do.
The term Reverse Engineering refers to a process whereby a man-made device or object is analyzed and broken down into components to determine exactly how it was constructed. When the term was first coined, Reverse Engineering was exclusively meant to refer to the physical world, but over time it has also been used in other contexts, including software creation and even project management. Reverse engineering is a useful tool here because, ultimately, the best whiteboard videos meant to solve a problem, and defining that problem will be one of the keys to success.
Semantics are constantly evolving, but chances are the best whiteboard videos will fit into one of the following three broad categories; determining which one is an essential step toward realizing both the video and the goal.
1. The Story Video
As we’ve explored in previous blogs, the best whiteboard videos are ideal for storytelling because they break storytelling down into the essential, basic elements. Sometimes story videos will only be meant as entertainment. More often, though, story videos are trying to raise awareness around a particular issue. Whiteboard videos have been used successfully to raise awareness for a variety of different causes; everything from breast cancer to underage drinking to drug abuse. In this case, whiteboard videos are a proven commodity that can be shared easily and will educate quickly.
2. The Branding Video
Branding videos take the elements of the story video and steer it in a more specific, commercial direction. Branding videos are used by companies to drive awareness of their products, but also to give the general public an idea of what the company itself stands for; the values they hold dear and the role they play in the world. Branding content is especially valuable for bigger, high-profile companies that want to be viewed in a positive light.
3. “Explainer” or “How-To” Videos
The terms aren’t entirely interchangeable, but both of these videos share similar attributes; explaining how something works so that it can be understood even by a layperson. These kinds of videos are especially prevalent in the world of software training, or even just as part of a sales pitch to explain exactly how a product works or what it’s meant to do. Even some of the very first, popular whiteboard videos, made for UPS, explained the complexities of their shipping operation.
Of course, there’s also a good chance that you’ve read the above and want the best whiteboard videos to fulfill all three goals! The above categories, though, are useful metrics to keep in mind when planning your whiteboard video. Always think of it in terms of the results you’re looking for, and, with that goal in mind, the whiteboard video will be an invaluable tool to help you get there!
Whether you want to sell, explain, or inspire, no matter how difficult, the best whiteboard videos can help. Contact us today at 917-477-3282 to get started. We’re ready and eager to help!
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