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Can Boring Topics Come to Life with Explainer Videos? Yes, Here's How

Posted by Steve Day
boring_topic_videoCreating an explainer video around a topic that’s intriguing or groundbreaking isn’t too difficult. The subject matter itself is appealing to the right target audience, so it doesn’t take much to throw a unique spin on something they’re anxious to know more about. Boring and mundane topics are an entirely different matter, however. You can rack your brain trying to come up with an earth-shattering or extraordinary theme, but that alone won’t make your content come to life. Fortunately, there are ways to amaze and astound your prospects with explainer videos – even when the underlying concepts are a bit of a snooze-fest.

Stick to a script

Nothing takes a boring topic to simply dreadful than a presenter who veers off on tangents or provides unnecessary details during an explainer video. It’s essential that you draft a script and make use of it instead of attempting to create a personal connection by “winging it.” This content format is intended to create a sense of warmth that surpasses the fact that your subject matter isn’t altogether fascinating. You defeat that purpose when you’re not properly backed by a script.

An explainer video is a composition of many elements, including visuals, graphics, an appealing voiceover and a brand message. Only a solid, detailed script enables all these pieces of the puzzle to fall into place perfectly.

Make it memorable

Explainer videos have an excellent advantage over written content for one primary reason: viewers remember the information delivered far more effectively than text-based – boring or not. But you can still try to make a tedious topic more entertaining.
  • Draw parallels with a metaphor: Subject matter is more interesting when a viewer can relate the information to something personal, as through a metaphor. The world is full of ways to present details by using symbolism, such as sports, entertainment, music or pop culture. Spin your boring content around metaphor to make it more relevant.
  • Strike a chord with a catchy tune: Some of the most successful explainer videos incorporate a jingle that, when repeatedly heard, will have viewers humming along. Create some catchy lyrics that convey your message, and even mundane material puts a smile on a prospect’s face.
  • You can’t go wrong with humor: You know your subject matter is dry; your target audience knows it, too. Why not poke a little fun at it and take advantage of this inside joke? Be careful with comedy, however. Going overboard might lead you to offend or alienate your viewers.

Tell your story

It’s tough to put your finger on what turns boring content into storytelling, but you must find a way each time you start the explainer video creation process. You’ll already have identified a topic, as mundane as it may be. Now, it’s up to you to develop a message around it and spin a fascinating yarn. A how-to, day in the life or behind the scenes explainer video can break up the monotony and put a face to your company name.

With a little willingness to take some risks, you can take a boring topic and turn it into a masterpiece. The key is accepting the fact that you’re dealing with tedious or less-than-exciting subject matter and recognizing the need to tell your story in a way that makes it memorable.

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