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Comparing the Do-It-Yourself Video to the Professionally-Produced Explainer Video

Posted by Steve Day
do_it_yourself_vs_professionally_producedUsing video as part of your online marketing strategy is more prevalent now than ever before. The popularity of online video is almost commonplace, with businesses moving toward this successful medium to advertise and market their products and services. The video advertising spend rate has practically tripled since 2008, and the pace is not expected to slow.

Explainer videos have been particularly effective for businesses choosing this medium. These advertising videos provide a very flexible foundation and can be used to communicate everything from a corporate introduction to the launch of a new product.

Some companies consider creating their own videos instead of using a firm to help. While on the surface this seems like a cost effective and reasonable choice, it may not always be the best solution.

Let’s take a look at the good and bad of do-it-yourself video vs. professionally-produced explainer videos.
Quick and easy – with the lower cost of video technology, throwing together a quick video can be done in a matter of minutes. While this can be accomplished very quickly, your video may not come across online as the best form of advertisement for your business.
Preparation – knowing your marketing message and target audience are essential parts of creating a video, and the best source for this information is the business. If a video services firm does not take the time to understand your message or your audience, then even the highest quality video may not perform very well.
Professional - You may know your audience, but putting together the best message is not the same. Experienced video service providers can make sure your message is clearly communicated through the entire video.
Equipment and editing – while there are some simple editing and video production tools available, most quality video service providers have much better tools on hand to make sure the video is assembled logically, and the best quality is used.
Writing the script – not all businesses have personnel available with the skills to write a video script. Writing a blog is one effective marketing technique, but it is very different than writing a script for a video.
The style options that are available (comedy, drama, etc.) – a video provider can help you choose the best style to communicate your message to your audience. You may choose something upbeat and comical, or you may choose a more professional and educational approach. There are numerous options to explore, and a knowledgeable firm can help you pick the best option.
The SEO factor – more than ever, search engine providers like YouTube and others are applying their search algorithms to video in order to rank your site. Ratings such as the number of views, the number of positive comments, the number of shares and other factors contribute to your company’s ranking on search results lists. A good video provider will help you to capitalize on this as part of your video initiatives.


Carefully consider professionally-produced explainer video vs. do-it-yourself video. There are valid reasons to use a good video provider to make your video marketing a success.

 

 

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