How to Make "Dry" Videos Fun
1. Don't be scared to be creative.
Most businesses want to be safe and don't think outside the box - they only think about explaining dry topics by being literal - text on screen, powerpoint style graphics, etc...
2. Instead of using the exact image of something, think outside the box.
If you're talking about time span don't show a calendar, maybe show a picture of something changing with the seasons, etc.
3. People understand metaphors.
You don't always need to spell it out to people - they'll understand a metaphor and it may even resonate with them more (relating an inbox to a minefield, depicting hackers as classic cinema thieves, etc.) This hits home for viewers and they'll understand the information better.
4. Be playful
Keeping your audience's attention through the whole video by being playful will allow you to get your entire message across.
5. Be memorable.
Being memorable will be more effective and also may cause water cooler talk, increasing exposure and viewership
6. Let the art be art.
If you think a fun explainer video would be be right for your company, we're here to start the process! Email us at info@whiteboardanimation.com or call one of our producers at 646-801-3496.
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