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The Role of Illustrations in the Whiteboard Video Creation Process

Posted by Steve Day

illustrationYou’re probably familiar with the whiteboard video format: A person sketches illustrations that demonstrate a concept or product, and the visual component is complemented by a voiceover that describes the material being drawn. These videos are highly effective marketing tools for generating leads, driving revenue and establishing your brand because of their straightforward approach to presenting information. Both the imagery and the audio are essential to the whiteboard video, but let’s take a look at the important role visuals play in this content type.

Illustrations help convey complex ideas and processes. We all know that there are certain concepts that we just can’t grasp unless we see how different components play a part. Visual aids, like the illustrations featured in whiteboard videos, are essential to our understanding – especially for complex processes with numerous functions.

Visuals are more effective than words at depicting products. The written word can only go so far in describing your product in action and demonstrating its features. Illustrations show how your product works, so your target audience can see for themselves. The visuals presented in a whiteboard video enable you to earn the trust of prospects because they don’t have to take your word on a product’s functions. They can see how your offerings will work in their own world to make their lives easier.

Content with illustrations is more likely to be shared. Visual content has long proven to be more appealing and engaging on social media platforms like Pinterest, Facebook, Instagram, and Twitter. And when your target audience likes the whiteboard video you’ve published, they’re more likely to spread the word and share it with their network – thereby increasing exposure of your content and boosting your SEO.

Illustrations work wonders for branding. Successfully establishing your brand means taking advantage of all types of content marketing and showcasing all aspects of your company. Whiteboard video makes it possible to highlight your products or services, but you can also introduce employees and incorporate your physical location into the content. A video offers a multi-faceted view into your organization, so it’s something people come to associate with your brand.

Illustrations in whiteboard videos help you tell your story. We’re hard-wired as humans to be captivated by interesting stories. At a very early age, we’re exposed to stories that help us learn in addition to entertaining us. They’re engaging to us from there on, as stories help us communicate and relate to each other. Illustrations help your whiteboard video viewers connect with your company on a personal level by conveying the story visually.

An illustration speaks any language. Always keep in mind that your video may be watched by viewers worldwide, many who may not speak English as a native language. As whiteboard videos are comprised of audio and visual elements, you can still reach this audience through the depictions in your illustrations.

Visuals play all of these roles and more in whiteboard videos, but the most important takeaway is that they engage your readers and deliver your message. If you’re not using whiteboard animation or other video content formats, it’s time to get on board. Companies of all sizes can benefit from bringing video into their marketing fold, so you need to join them or be left behind.

 

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