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Thought Leader Series: Three Reasons Explainer Videos Can Increase Conversions

Explainer videos

Zac Johnson is a marketing expert who helps online brands and businesses get the most out of their data and marketing efforts. Read more on his blog.

Whiteboard animation explainer videos are one of the greatest ways to not only deliver your message to an audience, but also to convert those audience members into high-value leads and, hopefully, buyers.

Read on for three reasons that investing in whiteboard animation videos is a great idea for businesses and brands of all sizes.

Video Is More Engaging than Text

This one is a no-brainer, yet so many websites continue to focus most of their marketing efforts on text content. Copy is great for SEO, but when someone comes to your site, it's likely they won't read the majority of your content.

The headline of your article is what will gain the most attention. As important as your content might be, only a small fraction will actually read through it all. CoSchedule reports that only 10-20% of your audience will actually make it to the end of your content.

The same cannot be said for video. Everyone loves moving visuals, and in most cases it will increase engagement from your audience as well. Visual content like video is engaging and quick to grab a viewer's attention.

This improvement can be seen by industry stats from VideoBrewery - specifically: "The Forrester Marketing group surveyed businesses in 2010 and found that video did even better. When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%."

If your business is still focusing on text, consider integrating video into the beginning of your content to grab your audience's attention and keep them engaged. This way, you get the best of both worlds while giving your audience the option to choose between copy and video.

Whiteboard Animations Walk You Through a Process

Whiteboard animation videos are one of the best ways to teach anyone anything. With many whiteboard videos going off the black and white concept and have moving parts that are introduced one at a time, it's easy for the viewer to focus on the video's message. For most, it's much better to see visuals and hear audio when trying to learn something rather than just reading about it.

Whiteboard Animation Videos are Easily Shared

Like most online content, the more shareable something is, the more likely it is to reach more people. This is definitely the case with videos, as you can embed them on multiple sites and easily share them via social media without worrying about issues like duplicate content or having your content stolen.

There are currently over a billion YouTube users; through video, you can reach this growing audience - no matter how big or small your business and niche market might be. And a bonus benefit is that YouTube videos also rank in search engine results!

Can You Afford Not to Use Whiteboard Animation Videos?

With all the focus on content creation these days, it's not so much about how much content you can create as it is about the quality of the content you create.

Of all the content creation methods you have access to, it would be tough to come up with a better alternative to whiteboard animation videos. Video is here to stay, and with more people using mobile devices to access and share content, it's a great way to quickly and effectively get your message to an audience whose attention span is shrinking every day.

To learn more about creating whiteboard animation videos for your business, contact us today!

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