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Tips on Organizing a Promotional Video Project

Ever wanted to create a promotional video project? Below are a few of our tips on how to help you get the ball rolling and get organized! 

 

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The Script

The first place to start, and the most important place to start, is your organization’s message. Everything about your project will be influenced by the words in your message. Having those words set will be a huge boost in your relationship with your production studio.
(Script side note: If you haven’t written anything down yet, simply start with a bullet point outline. What are the basic concepts your viewer needs to know? Think and write in generalities. The outline of all advertising messaging is this. A) What is your viewer’s problem? State the problem in a sentence. B) What is the solution to their problem? [This is where your organization comes in] C) Break out a few points about why you solve their problem. D) Restate the solution in a sentence and end with a call to action, usually your website or your phone number.)

Who is your audience?

Who are you talking to? Bare in mind the audience is your decision maker, that person is not the end user, nor is it your supervisor. What do they know? What do they not know? Don’t jump to visuals. The production studio you work with makes visuals for their living. This decision maker is the one buying your product. The studio will also need to know what that person looks like--their class, age, sex, race, and region. If the end user is different, they will need the same information for them.

What is your script’s length?

Most scripts today are roughly two minutes in length. In those two minutes your message should be stated simply in the first 30 seconds leaving the other 90 seconds free to expound on those points. (Note: A minute of video encompasses 140 words. Also, a studio can get to work if 80% of your script is complete.)

Important Items To Note:

  • Video links. Send your studio prioritized video links. Those links will greatly enhance communication with your studio. Even if you end up discarding them, they will be a great way  to start your relationship.
  • Rate your imagery on the metaphor spectrum. With 10 being Metaphor heavy (Good if the metaphor IS the message) and 1 being Realism, no metaphor (Good if your subject matter is sensitive or complicated).
  • Share your color palette if it is different from your website. 
  • Share how you want your audience to feel. (Write three adjectives / moods) 
  • Is there anything difficult to pronounce in your animation? If so, spell it phonetically for your studio.


Who is the decision maker for this project?

  • A) Your client
  • B) The studio
  • C) You and a supervisor
  • D) Our studio leads the art and you and a supervisor lead the content or
  • E) Decision-by-committee (Note: Decision-by-committee can lead to project frustration. If this describes your organization ask your studio to help you navigate your committee.)
Number your project's priorities with 1 being highest and 5 being the lowest:

Speed, Quality, Flexible revisions, Low Price, Artistic Innovation. While a good studio will seek to accomplish all of the following, it is helpful to know what your priorities are. 

Finally, you should be able to summarize your video in one sentence.

If you are having difficulty with any portion of this, reach out to your project manager for further guidance. Or contact us at Whiteboard Studio ! 


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