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To Make Use of Facebook Video You Need Professional Content and Professional Production

Posted by Steve Day
Facebook_Video_ProductionIf you’re already utilizing the variety of video features available on Facebook, you’re ahead of many companies who are just now seeing the untapped potential on the social media platform. But if you’re not seeing results in terms of lead generation or click-throughs to your landing pages, you might need to kick things up a notch. Your production value is likely suffering if you’re not employing the services of expert video content and production providers. There are quite a few reasons to consider investing in the professionals.

The necessary equipment is expensive and difficult to learn. There’s a significant amount of gear you need purchase to produce a professional quality video ad for social media. However, obtaining the equipment is just the beginning: You or a member of your team needs to learn how to use it. Mastery of the cameras, animation technology, editing software, and other complex solutions is required to make your Facebook video ad perform well.

A great script is essential. The planning process of video production includes development of a script so you convey your message clearly and concisely; great writing here will also ensure you stay on topic with the information you’re presenting. A professional writer takes your goals into account to better reach your target audience with words, a talent that’s been honed due to significant experience.

The pros have a more finely tuned creative vision. This isn’t to say that you’re not creative enough for online marketing; rather, it’s that you don’t have the years of experience in knowing what works well when presented visually. You have a goal when it comes to your video ad, whether it’s to reach more potential customers, build brand awareness or drive more website traffic. However, the experts are more knowledgeable in obtaining the emotional response you want to elicit from viewers.

Your budget can’t afford to not hire a production team. To make a great video ad for Facebook, you must compile a group of people skilled in each aspect of production, including:
- A content writer for the script
- Someone to operate the equipment used to capture the visual aspects of your video
- Another team member in charge of the audio components of the ad
- An editing staff to put together the pieces, so it’s visually stunning and sounds great


If your existing team can’t handle all this on their own, you’ll want to hire someone for each position – making a huge dent in your payroll. Outsourcing is a much more cost-effective option.

Professional content writers incorporate SEO principles. From the scripting side of video ad production, it’s also wise to consider the pros to get the most impact on Facebook. These writers are experienced in drafting keyword-focused content without negatively affecting how the search engines see your video. Keyword stuffing is one way to make sure Google or Bing penalize your ad for rating low in terms of quality.

It’s smart to take advantage of professional video content and production services, as these experts can transform a ho-hum piece into something really amazing. If you think your budget won’t allow you to outsource video production, think about whether you can afford to miss out on significant business opportunities. You’ll find it’s worth the investment in the long run.

 

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