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Whiteboard Animation Companies are Not All Created Equal


Whiteboard animation companies are not all created equal. This is important to bear in mind as you begin your quest to find the right company to collaborate with. Even a quick search will reveal that there are dozens—if not hundreds—of companies that now make whiteboard animation videos, so how do you separate the wheat from the chaff?

Some considerations are quite easy. For instance, if you have a rigid budget or timeline that a whiteboard company can’t meet, then they’re obviously not for you. If you’re not limited by either money or time, though, there are other, additional criteria that you can use to make a smart decision.

Firstly, it’s always a good idea to do some research on the company you’re contemplating working with. In particular, it’s useful to know exactly how the company thinks about itself. Whiteboard animation companies and their history backs that up, they’re the genuine article. On the other hand, if whiteboard animations are only one of a variety of services they offer, that could mean they’re not focusing everything on the specific talent you’re in need of. Be wary of “Swiss Army Knife” video companies that offer everything under the sun, because they can’t do everything equally well. When you speak with a company representative, try asking them what their focus is, and see how whiteboard animations figure in.

Secondly, consider the frequency of the work that they do. Legitimate whiteboard animation companies will have a portfolio that you can use to not only review their work, but also see exactly how many whiteboard videos they’ve made, how often, and what their views were like. Volume isn’t everything, but a company with umpteen whiteboard animations must be doing something right. And, if they’ve made a whiteboard video with a crazy number of views, that’s definitely a good sign.

Third, be on the lookout for client referrals posted on the company website. If the reviews are good, that counts for a great deal, especially if they’re from people in the same kind of industry as you are. For that matter, don’t be afraid to ask potential whiteboard animation companies for referrals from previous clients. Anyone with an extensive body of work will have a large number of contacts they can put you in touch with.

Finally, consider the power of awards. Even if they aren’t broadcast on television like the Oscars of the Grammys, the whiteboard ecosystem has it’s own universe of awards that signify excellence. The Telly Awards, the NAB Awards, these are just a couple of examples that you can search for. The best part about awards is that they’re decided on by people who are exposed to incalculable amounts of the same kind of work (whiteboard or otherwise) day-in, day-out; If something cuts through and manages to get their attention, that’s definitely significant.

As always, go with your gut. If a company talks a big game but something just doesn’t feel right—either about their price tag, or samples, or referrals—trust yourself. Your first whiteboard animation should be a fun, memorable experience, so be sure to work with a company that will support you through the whole process.

Whether you want to sell, explain, or inspire, no matter how difficult, our whiteboard animation company can help. Contact us today at 917-477-3282 to get started. We’re ready and eager to help!

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