Whiteboard explainer videos and selecting the right music track is a topic that we could spend hours on. If you’ve ever attended a sporting event, or seen a film, or even played a video game, you already know the importance of music. Music moves us in a way that words and even visuals cannot. There’s no simple answer as to why, but music can make us laugh, cry or experience fear almost effortlessly. Music really is magic.

Not all whiteboard explainer videos feature music, but those that do may have a slight edge in terms of keeping the audience’s attention and being memorable. The right music track will tie everything together and play a huge role in determining how the audience will feel about (and during!) your video, so it’s something you’ll want to give serious consideration to before production begins. What should you do, though, if you’re not a grammy-winning musician? What are the most effective ways for a layperson to think about music in terms of their whiteboard explainer video?

For the most part, famous music by the likes of Taylor Swift or Drake or Beethoven is going to be off-limits for your whiteboard explainer videos simply because of copyright. However, our studio has a vast library of stock music that they can use for the same purposes, all you have to do is communicate the kind of mood you want to create. Here are a few quick tips that will help to facilitate that step:

1. Look at Your Playlist
If you use a streaming service like Spotify or Apple Music you’re generating a custom playlist on a daily basis. Take a look at the tracks you enjoy the most and select a couple that you think could work as a bed for your whiteboard video. Be sure to share those tracks with your production company so that they can draw inspiration from them.

2. Think Trailers
Movie trailers rely heavily on music to capture attention. Historical dramas make frequent use of grandiose classical pieces like Carmina Burana while the cheery pop hit There She Goes has been featured in numerous romantic comedies. Think about your whiteboard explainer video like a movie trailer; how do you want the audience to feel when watching your trailer? What are some movie trailers that you have found memorable?

3. Try a “Bed”
Among many professional film and video editors, a music “bed” is an essential tool when beginning work on a project. Editors will often use a piece of music as an aid to determine how best to engage with footage and how to cut effectively for a given sequence. An uptempo power rock track will lead to frequent, staccato edits ideal for action sequences. On the flip side, a somber classical piece will suggest lingering cuts paired with dreamlike dissolves. Instead of searching for the ideal piece of music after the fact, try starting with a music bed that you enjoy and imagining how your whiteboard video will work with it.

The best thing about music is that it’s primal; people understand music intuitively. Even if you’re baffled by looking at a piece of sheet music, music still means something to you and it will absolutely mean something to your potential audience. When planning whiteboard explainer videos with your team be sure to consider the power of music to cut through the noise and create a hit!

Whether you want to sell, explain, or inspire, no matter how difficult, whiteboard explainer videos can help. Contact us today at 917-477-3282 to get started. We’re ready and eager to help!