Whiteboard videos and your production timeline don’t have to be mysterious. In fact, they synchronize in a very predictable way. The ideal timeline for a whiteboard video is exactly five weeks:

Week 1: Script review with producer
Week 2: Style frames delivered to client
Week 3: Producer delivers storyboard to client
Week 4: Animation in progress
Week 5: Final animation delivered

The above formula for our whiteboard videos has been perfected over several years; it allows just enough time to include experimentation, rendering and contingencies. It’s proven to be the perfect soup-to-nuts model for this particular industry.

The five week model isn’t necessarily set in stone, though. Any good whiteboard videos need room for the unexpected. Sometimes, clients don’t know exactly what they need until the last minute, in which case, there’s always some wiggle room. The beauty of the formula above is that it can be adjusted in several ways. For instance, if you can approach the whiteboard video process with a ready script that your team has signed off on, you can eliminate valuable startup time. There’s also the matter of client feedback. The faster you can deliver feedback on the style frames or storyboard, the faster your whiteboard video team can proceed to the next phase.

Having said all that, when you’re shopping for a studio to produce whiteboard videos, the five-week model is an extremely useful paradigm to keep in mind. If someone promises you the whiteboard animation of your dreams in 72 hours for an absurdly low price, well, that should automatically sound suspicious. Chances are that the further a company strays from the five week-model the less likely it is that they’ll be able to deliver a quality product. Like the old chestnut says, if it sounds too good to be true, it probably is.

The bottom line, though, is that even if you find your deadline scary, it’s worth reaching out to discuss options. More than likely your whiteboard video company will be able to come up with a solution that will deliver the piece you need in the time you have for a price that won’t break the bank!

Whether you want to sell, explain, or inspire, no matter how difficult, the right whiteboard videos can help. Contact us today at 917-477-3282 to get started. We’re ready and eager to help!