Everyone loves explainer videos!

Everywhere you go online, you're seeing more and more explainer videos. But why are explainer videos so big? And why are you going to see more and more of them as internet video explodes?

Video Is Everywhere

Part of the explainer video's rise to stardom is the medium itself. Online video is enormous and growing at a rapid pace. YouTube is used by a billion people every single day. Video is far more likely to be shared than text or links. Video is far more likely to be engaged with by Internet users, watched longer than text is read, and considered more than other methods of engagement. Video is the best tool to reach an audience on the Internet, and explainer videos are uniquely suited to build on the medium's strengths.

They're Useful

As for why explainer videos are so popular even in the online video space, the most commonly cited reason is that explainer videos have a real use for many of us. The explainer video was born out of the need to lay out the topic in a clear, concise, time-efficient manner, and when they're done well, customers and fans can watch the video and come away with an understanding of what you want them to take from the video.

They're Creative

Another factor is that explainer videos, done well, can turn even a dry topic into a fun, dynamic topic. Explainer videos allow you to get creative and allow your personality to come through and add interest to the topic. You don't have to stand in front of a screen and talk; in fact, you can't do that if you want to hold attention. You can use various methods, from whiteboard animation to dynamic typography to everything in between, to communicate. You can use off-the-wall metaphors to explain your product. Explainer videos bring out your personality, let you be a bit looser, and generally show off not just what you want your audience to know, but who you are.

Explainer videos dominate online video.

They're Concise

Another advantage of explainer videos is that they demand that you strip your topic down to just the essential information, the data and concepts that your audience most needs. That has virtues beyond just fitting into small attention spans on the Internet; it means you can think through what's most important about what you want to say. That ability to trim away the flab from your ideas allows you to focus on just the concepts and ideas you want, and deliver a smart, compelling video your audience will love.

They're Fun

Finally, explainer videos are just fun. As human beings, we're naturally curious as a species; we like to know how things work, why things are done this way and not that, how we could improve or refine our experiences. Explainer videos cater to this natural curiosity and help us build on what we already know to learn more and gain a new perspective on our lives. That, more than anything, is why the explainer video is on the road to stardom: It's something we most want to see.

Want a dynamic, clever explainer video? Whiteboard Animation Studio can help. Here's how to get started.