Your homepage is often the first impression for any potential client or partner. If someone is using a search engine to find businesses with your particular products or services, the homepage is typically the first click. What does your homepage say about your business?If you are like most businesses, the homepage has some graphics and some text welcoming the visitor to the site and giving some high-level information about the business. Then a series of links can take the visitor to other areas such as ordering products, requesting more information, blogs and so on.
For a lot of online users, the typical corporate homepage is boring. In a world where competition is getting tougher, companies need a homepage that can stand out and grab attention. It is time to consider why your site must feature video.
Placing video on your homepage gives you a distinct advantage in the marketplace. Videos can grab attention and communicate your message clearly and succinctly in just a couple of minutes. Plus, the video helps the viewer to retain the message and encourages the viewer to take action.
A recent study from Mashable shows a substantial increase in the use of video advertising. When considering why your site must feature video, take a look at these items:
• Video works – there are psychological reasons people respond to video. We are drawn to the image of faces. Plus voices, movement and emotions keep our attention at a primitive level. We tend to retain the information from video longer, which is highly valuable for marketers.
• Low cost, high return – the expenses involved in creating a quality video are relatively inexpensive when you take into consideration the return you can receive.
• Momentum – video advertisement spending is expected to reach $7.7 billion in 2015, which shows an exponentially growing trend over the last five years.
• Flexibility – your homepage video does not have to be static. You have the ability to switch it up as much as you like depending on your needs. For example, if you want to welcome a new market area you can place that in your homepage video. Or if you would rather have a generic introduction video with some links to news, you can provide that.
And the steps involved to create a captivating homepage video are easier than you may think. A quick examination of your target audience and your desired marketing message will get things started. Find a reliable video service provider that can help you create the video and determine the appropriate length, style, audio and other aspects. The work needed can be done in just a few sessions, and, once you approve, the video can be up on your homepage in no time.
Be sure to leverage your video by announcing it to your email subscribers and on social media. You may be pleasantly surprised by the reception! For today, it is no longer a qustion of why your site must feature video, but when.
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