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Bluetek Breatheable

Posted by mocapnyc

Explainer Video Script

Bluetek Breathable is a unique high-tech super light-weight, air permeable, waterproof membrane that allows sweat vapor to pass right through it. Bluetek Breathable gives you great breathability in the most demanding conditions.
Other membranes such as polyurethane and blends of PTFE and polyurethane, which are not air permeable, work by first soaking up your sweat and then releasing it to the outside.


This might sound good, but it causes some problems. These other membranes move moisture best only when it’s really humid, like in a sauna or immersed in water.


Believe it or not, when you see breathability test results on hang tags, the tests were probably conducted in a super high humidity test chamber or actually sitting in warm water! But you don’t wear your jacket in a sauna or a hot tub.
In the real world -- like on the trail or in the mountains -- these other membranes can trap your sweat or even form
water droplets inside the jacket because they have a harder time moving moisture in colder, dryer conditions.
Bluetek Breathable, on the other hand, keeps you
comfortable on the trail, on the slopes, on the go.

In the real world, you’ll feel the difference!

 

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