"The video turned out great and everyone around the office loves it. Thanks for walking me through this for the first time and being so enthusiastic about this project!" -- blu eCigs

Video Marketing Script Copy

Disclaimer: NOT FOR SALE FOR MINORS

Narrator:

Meet Bob. Bob is an adult cigarette smoker. One thing Bob hates is how cigarettes make him smell, and yellow his teeth. Bob also hates having to go outside to smoke, while his friends are inside having fun. Bob thought he had no options, until he heard of Blu Electronic Cigarettes. Bob heard that Blu Electronic Cigarette had no smell, no ash and no tobacco smoke, but has everything he enjoys about smoking.

Bob:

How is this possible?

Narrator:

It's because of how Blu Electronic Cigarette are designed. They use liquid! That means no burning tobacco or paper. The liquid is heated, not burnt, until it turns into vapor. It's like the world smallest fog machine. Bob can then inhale this vapor just has he would on his old cigarettes.

Bob:

What about the vapor you inhale, though?

Narrator:

Well, Bob can rest easy, because Blu ECigs make their flavors right here in the United States.

Bob:

What are Blu flavors made of though?

Narrator:

Well, Bob, Blu has 6 key ingredients: nicotine, distilled water, US grade glycerin, natural and artificial flavors, and citric acid. Blu comes in seven different flavors: Classic Tobacco, Magnificent Menthol, Cherry Crush, Java Jolt, Vivid Vanilla, Peach Schnapps, and Pina Colada. These flavors come in cartridges that screw directly into a battery that heats the flavor into a vapor.

Bob:

A battery?

Narrator:

That's right! A battery. Blu batteries use lithium ion, the same technology used in cellphones and laptops. That means the battery can be recharged, and best of all, they can be recharged in the pack. So Bob can carry his Blu wherever he is and keep his batteries charged.

Bob:

Whoa! This isn't a normal pack of cigarettes! I wanna buy one right now! I wanna buy a Blu Electronic Cigarette.

Clerk:

We have Blu. In fact it's in stores nationwide!

Narrator:

So Bob bought his very own Blu Electronic Cigarette, and went to meet his friends at his favorite restaurant.

Bob:

Mmm. This is what I've been searching for.

Narrator:

Bob's friends don't mind Blu because Blu has no offensive odor, tobacco smoke, or ash. Bob also has a variety of flavors that he can use for any occasion. Best of all, Bob is happy, because he now has a choice.

Woman:

Hi, what's that you have in your hand?

Bob:

Whoa! Thanks Blu!