Unilever Series-NCAA Men's Body Wash

Posted by Steve Day


Teaming up with Geometry Global our studio. We doubled Unilever's sales goals - delivered a nearly 100% video completion rate - 50% of viewers searched the brand websites - and there was an across-the-board increase on sales at all retailers. Our team calls that a slam dunk. It was so successful that the campaign has been nominated for an Effie Award. Fingers crossed that we'll win!

The Final Four is serious business for March Madness fans, and Unilever is serious about men's grooming. Our team was tasked with the challenge to live up to the standards of the NCAA Final Four and the standards of Unilever's men's grooming.

The exercise was strenuous - placing demands on our hair care, tightening our skin, and pushing our perspiration levels to the limit. But Unilever's amazing line of products was there to save the day.
Axe and Dove led the charge, giving our team the confidence we needed. Even though our hair was pushed left, right, up, and down, Suave provided the strength it needed. And perspiration could not get through Dove, Axe, and Degree's solid line of defense.

Running Time: 30 seconds

Script: Alright guys.
When it comes to body wash, you gotta make the right call.
You can't just reach for whatever’s in the shower.
You need a body wash that’s made to clean men's skin.
To play with confidence, you've gotta feel confident!
Axe delivers premium fragrances that give you the freshest start.
And Dove Men + Care hydrates for healthier, more resilient skin.
So make the call, and up your grooming game with body wash that's made for men!