<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=191315034553936&amp;ev=PageView&amp;noscript=1">

PRUDENTIAL MOD2

Posted by mocapnyc

Explainer Video Script

Man

Alright, let's figure out how we're gonna knock it out of the park this year.

 

Woman

Hah. God knows its not that easy these days. It seems like we're all going after the same clients, saying the same thing. It becomes harder and harder to find new things to talk about. Clients have access to so much information and plans are just not moving like they used to. It becomes a real challenge to differentiate ourselves.

 

Man

Yeah. The key is to really focus on outcomes, doing whats right for the client. helping them solve the problem of retirement readiness for their employees.

 

Woman

Yeah

 

Man

We need something new, something exciting, something that can set us apart. Remember how we made fun of PPA, and how it help separate us from the rest of the pack. Clients really appreciated our expertise on that.

 

Woman

You're right. We need a real game-changer here, I just wish that there was something like that today.

 

Man

Wait a second, there is.

 

Woman

In-Plan Guaranteed income products?

 

Man

Not only does it mean a dire need out there, but it's also something new to talk to clients about. Something that will add real value! Particularly employers who have made a shift from DB plans to DC plans and are trying to learn how to make up for it.

 

Woman.

Yeah! And what about those clients that are worried that their employees are delaying their retirements?

 

Man

Or all those clients you want to make sure that they have the most comprehensive plan possible.

 

Woman

And the beauty of these is that they don't have to cost the employer anything, do they?

 

Man

I think this could really reinforce our position as a leader! We can help them see the benefits, we can help them benchmark all the options out there, we can help them understand how income products work in their plan!

 

Woman

Not to mention the ongoing Fiduciary Services and of course, helping the participants understand it all.

 

Man

So you think this could have the same impact on our business as PPA?

 

Woman

Sure. Hehe. Why not?

 

Man

Not only that, but recent fee disclosure ranks the sick raid addition to our products. This is good news. Surprisingly good news! In-Plan Guaranteed Income Products. They really can add value.

 

Woman

So how should we get started? Let's make sure we're out in front of this so we're not left behind.

 

Man

Your absolutely right, I think we should first take a look at our book and figure out which of our clients this makes the most sense for. And then let's take a look at some of those prospects you wanted me to talk to.

 

Narrator

Do you wanna get started? To help you we've provided some screening criteria you may want to consider. It can be found in the tool kit. And in the next module we will give you all the information you need to apply our incorporate guaranteed income products, of features, of benefits, and about all the different products our there. Guaranteed income, a surprisingly good news story.