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Starbucks – Warming

Posted by Artem Kotenko

Video Title: Warming Explainer Video
Company: Starbucks
Direction and Animation: ideaMachinestudio

When Starbucks acquired LaBoulange bakery it was looking for a fresh new way to introduce it’s new approach to baking. They needed a video that would hold their employee’s attention during their busy work day. They chose ideaMachinestudio to rave reviews.
“We think the animations look great! I’ll be sure to pass along all the great feedback.”

 Script Copy “Two croissants, Jacques and Chloe, emerge from ze oven, fresh and delicious.”
Jaques falls asleep in ze flash freezer
But Chloe goes directly onto ze truck.”
“Jaqcue sleeps peacefully in ze frozen truck,
“But Chloe is hot when itz hot. Cold when itz cold. Dry when its …well, you get ze idea. When she gets to ze store, she has had a pretty rough life.”
“But Jacque wakes peacefully on ze thawing racks and emerges from ze oven flaky and delicious.”
“Chloe gets a bit of a boost from Ze oven, but well… we know who our customers are going to love.