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Whiteboard Animation and the Fashion Industry

Posted by mocapnyc

Animating for Fashion

Fashion animations can be complex but you have come to the right place! The needs and idiosyncracies of the fashion industry are many and being in the fashion capitol of the world in New York City we are uniquely capable of handling all concerns. We have made many animations over the years for companies like Clinique, Burberry, and Tory Burch.


When it comes to communicating company messaging, product information, or corporate policy there are often a lot of stake holders. Art by it’s nature has a personal flare. But if there are too many cooks in the kitchen, a project can get pulled in different directions and the art can be lost. Multiple approvals also hold up schedules, add to budget, and even kill projects. It is easy to give up hope. Here is a list of some of the common problems and how to solve them.

Getting lost in the details

Whether you are filming a training video or explaining a process or new product through animation it is easy for a project to get lost in details. These details can be garment specifications, company equipment, software screens, fittings, locations, etc. So how does one avoid the detail black hole?

Style is the solution

Adding a simple art style to your project cuts out any distractions and details that can drain a budget, allowing only what matters to a viewer to remain on the screen. This not only keeps a project budget from getting drained by details, it also shows the viewer only what they need to see. Thus making the animation more effective. Here is what we mean:

Equipment and environments

This same rule applies to equipment and environments. Different types of equipment appear at different work sites. Seeing the wrong equipment can distract viewers or even lead to dangerous  communication flaws errors. But setting the video in a stylized environment allows everyone to pay attention to the principle of the video and not the details.

Animation - Artistically cutting edge AND ready for committees

Animation is a great way to avoid getting bogged down in issues with compliance. Moreover, animation is newer and cheaper than ever. When it comes to committee revisions and tweeking the project, it requires the lowest cost. A small detail can force a film to be reshot from beginning to end. 

Side note: Infographics and Diagrams - good for concepts

Sometimes a concept is the focus of the message. If an issue affects hundred or thousands of people it’s best to address employees conceptually rather than as specific individuals. In this instance, it’s best to use a style of animation called an infographic. Infographics have been popular since 2000. This style of animation uses plain figures of employees instead of a character. Similarly concepts like timelines, cycles, and fields or areas are often best explained using a diagram that rarely if ever includes an image of the employee. 

If you have any other questions feel free to contact us at whiteboardanimation@gmail.com or call 646-801-3496

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