Whiteboard Animation and Utilities
Animating for Utilities
Utilities animations are unique and complex but you have come to the right place. We have made many animations in this industry over the years for clients like Verizon, Shell Oil, Chevron, and the City of Houston.
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When it comes to communicating training information or company policy there are often a lot of stake holders. Art by it’s nature has a personal flare. But if there are too many cooks in the kitchen, a project can get pulled in different directions and the art can be lost. Multiple approvals also hold up schedules, add to budget, and even kill projects. It is easy to give up hope. Here is a list of some of the common problems and how to solve them.
Getting lost in the details
Whether you are filming a training video or explaining a process through animation it is easy for a project to get lost in details. These details can be company equipment, software screens, fittings, locations, etc. So how does one avoid the detail black hole?
Style is the solution
Adding a simple Art style to your project cuts out any distractions and details that can drain a budget, allowing only what matters to a viewer to remain on the screen. This not only keeps a project budget from getting drained by details, it also shows the viewer only what they need to see. Thus making the animation more effective. Here is what we mean:
Software is constantly updating and changing. As soon as a video is produced, an update occurs and the video is out of date. However, if only pieces of the software are shown or if the software is illustrated like a cartoon then viewers pay attention to the message and they don’t get distracted by details.
Equipment and environments
This same rule applies to equipment and environments. Different types of equipment appear at different work sites. Seeing the wrong equipment can distract viewers or even lead to dangerous communication flaws errors. But setting the video in a stylized environment allows everyone to pay attention to the principle of the video and not the details.
Representing the employee
Employees can also wear certain uniforms, tags, or equipment. But cartoon drawings or art styles can avoid hot button issues. Diversity and political correctness can also be a real obstacle, but drawing employees in a simple way can keep the project from offending.
Animation - Artistically cutting edge AND ready for committees
Animation is a great way to avoid getting bogged down in issues, when it comes to company training. Moreover, animation is newer and cheaper than ever. Filmed training has existed for 30 years. When it comes to committee revisions and tweeking the project, it requires the lowest cost. A small detail can force a training film to be reshot from beginning to end.
Side note: Infographics and Diagrams - good for concepts
Sometimes a concept is the focus of the message. If an issue affects hundred or thousands of people it’s best to address employees conceptually rather than as specific individuals. In this instance, it’s best to use a style of animation called an infographic. Infographics have been popular since 2000. This style of animation uses plain figures of employees instead of a character. Similarly concepts like timelines, cycles, and fields or areas are often best explained using a diagram that rarely if ever includes an image of the employee.
The Utitilites industry is filled with engineers. Engineers are great with details and procedures however details and procedures can kill a budget. As stated above, animation is newer, cheaper than ever, and when it comes to committee revisions and tweeking the project, it requires the lowest cost. If you have any other questions feel free to contact us at firstname.lastname@example.org or call 646-801-3496
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