with AI
WHAT GOES INTO PRICING A WHITEBOARD ANIMATION?
What goes into our whiteboard animation costs is how much time and how much quality goes into each frame. One way to see that is to simply watch videos side by side and compare them. Some videos will be static while other videos will have constant motion and lots of detail.
Discussing cost is key, but what’s most important is getting a big bang for your buck. If a video costs more but you earn more revenue from it then the choice is obvious.
When comparing videos, watch each video and when it is over ask yourself--“What was the video about?"... "Did it drive you to action?”... If it doesn’t do either then the video was not good. But if you can remember the content and you are driven to action, then the video is a money-maker.
Most of our clients haven’t experience the power of a good commercial, so their first thought is, how to get the most out of their budget. So here are the four main factors that go into pricing a whiteboard animation:
1. Quantity (number of minutes)
2. Quality
3. Style
4. Speed of schedule
1 - Quantity
How long is your video? Will your budget fit in 30 seconds or spread out over 30 minutes? Our costs equal artist hours multiplied by seconds. The longer a video is, the more your budget will thin out. The shorter your video is, the more time and attention can go toward frame per second.
HOW WE PRICE OUR WHITEBOARD ANIMATION
So, how long is your message? Can you say it in less time. We’re sure you can. Production studio professionals can help guide you to get the most out of your budget, and in the most effective way possible.
2 - Quality
Take a look at our pricing grid. As you can see we work with a range of budgets. A cheaper video has less attention to detail per second, it requires less work. Companies spend on bigger budgets because they want to be perceived as the Market Leader. Just as great companies pay for the best CEO to represent their company.
You also want the best video to be the face of your brand or product. Our video statistics show higher budget videos get higher view counts and they do a better job of motivating audiences to act. Cheap videos get less engagement from their audiences and can be unimpressive. Unless they are a cat video. But cats don’t sell companies.
3 - Style
Throughout our website you’ll see a range of styles offered. Why? Because no company is the same, and no product is the same. Our studio focuses on effectiveness. You need a video that produces results, a video that people will remember, and will spur your audiences to action. But certain styles are more expensive; live-action can be more expensive depending on the detail, 3D animation generally has more detail, and more motion per second.
4 - Speed or Scheduling
Our standard process takes a month from start to finish. We start with your message and then move to styleframes, storyboards and the final video.
Other studios push clients out of the process but we invite our clients into it and we warn them of potential pitfalls or costs before they arise. If you need a video within a week or two we can accommodate but we then also have to pay for overtime work.
A one month process is ideal because your industry knowledge is essential to making an effective video. Healthy partnerships between our team and our clients is what has made our videos successful.
Everything is included in our prices; from script consulting and audio, to illustration, animation, and the final output. When we are done you’ll have a video to use on your website, e-blasts, conferences, meetings, Facebook, blogs, YouTube, racking up views year after year.
Whether your project is large or small, your first video or your 100th video, our team is ready for the job. Fill out the quick form below or call 917-364-0759 to speak with a kick-off producer about your video, budget, and timeline.
FROM FORTUNE 500S TO START UPS, TECH TO ENTERTAINMENT, FINANCE TO NON-PROFIT, WE'VE HELPED 600+ CLIENTS TELL THEIR STORY
I loved the final product! It’s great and received a very positive response on our Facebook page.
- Cheerios
We shared it yesterday. So far it's reached 1,149,697 and 95% completed the video, which is great!
- WWF
The video you made for us is
getting a ridiculous number of
hits on YouTube and Facebook.
- Echo 360