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Animation whiteboard videos in the age of UGC is a topic that begs for attention. The video landscape is ever-changing, and if you’re in need of content (and who isn’t?) it’s important to know what UGC is, the role it plays, and where it stands in relation to whiteboard video.

For the benefit of the uninitiated, UGC stands for “User Generated Content,” or any content created and contributed by the average citizen—as opposed to a big-budget commercial designed by a Madison Avenue advertising firm and shot by the flavor-of-the-month movie director. Viral videos, like, say, “David After Dentist” certainly count as UGC, but in this context, we’re using UGC to refer specifically to photos or videos people contribute to express their enthusiasm for a brand. One example might be the short videos people upload to the GoPro YouTube channel to show off the great footage they captured.

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Animated whiteboard videos are the antidote for clickbait because they satisfy. Clickbait, on the other hand, is just sizzle without steak, and that does a great deal more harm than good, especially from a marketing and public relations perspective.

Clickbait is an unmistakably modern problem, but it has a long and sordid history, dating all the way back to the “yellow journalism” craze of the late 1800’s, when hysterical, exaggerated headlines were a surefire way to capture attention and convince someone to shell out their hard-earned cash for a newspaper. You know that famous expression—the more things change the more they stay the same? We’re still coping with those dumb headlines, only now they’re delivered electronically:

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The best whiteboard animation videos that weren’t… it sounds a bit like the title of a children’s book, doesn’t it? To clarify, though, what I’m referring to here are moments from popular media that attempt to explain complex ideas in a simple way… with varying degrees of success. The following is just a short list, but it’s relevant because it reminds us why whiteboard videos are so useful in situations like these. In fact, another way to think of this list is Scenes That Would’ve Been Better With Whiteboard!

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Whiteboard animation video companies are actually communications companies. No matter how much they emphasize their abilities as animators, or the speed with which they produce, or even their skills with project management, they are ultimately in the business of communicating, whether it’s business plans, important news, or nuggets of education. Whiteboard animations are nothing if not versatile.

But even more than that, whiteboard animation video companies represent the latest important step in the ongoing human quest for ideal communication. Yes, I know that sounds lofty, but let me explain. I promise this will be worth it!

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