When should you use white board videos? To answer that question, it’s important to understand the history of white board videos and their steady, unstoppable rise in popularity.
It’s virtually impossible to determine what the first-ever white board video was, but perhaps the earliest high-profile example was a campaign for UPS created by The Martin Agency back in 2007. The nine broadcast spots from this campaign featured a host who explained aspects of international shipping, tracking and delivery by drawing on a white board and speaking directly to the camera. The result were commercials that were refreshingly simple and entertaining but also managed to convey a surprising amount of information. White board videos had arrived, but their story was far from over.
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