What to look for with a whiteboard video production company may seem obvious; you want a company that makes whiteboard videos, right?

Yes, certainly, but there are some other, more subtle factors that you’ll want to take into account during your search.

The Right Whiteboard Video Production Company

Firstly, what is the company’s specialty? Are whiteboard videos what they have spent years working on and perfecting, or are they just one of a whole slew of video offerings? If whiteboard videos are just one of the services a company offers, that isn’t necessarily a negative.Whiteboard video production is always evolving into new areas and it’s not surprising that a single production company would explore all of those areas. Even still, there’s a big difference between a newcomer and a seasoned pro. Unless you’ve worked with a company on other projects in the past and trust them completely, you’ll definitely want to choose the company who counts whiteboard videos as their main focus. You wouldn’t go to McDonald’s for an amazing pizza, so find out what a company is known for and does best!

Secondly, consider budget. Even if you don’t have a precise budget in mind yet, you should look for a company that is able to express their pricing structure clearly and concisely so that there are no surprises. A simple cost-per-finished-minute formula is a reasonable expectation. If something sounds too complicated to understand, don’t hesitate to ask additional questions to make sure that you have the right idea. A good whiteboard video production company will be honest and straightforward about budget and feasibility. If, for instance, you know you have a tight deadline and the company you reach out to promises you the moon, that’s a red flag. Like the second law of thermodynamics, the three factors of the project management triangle always hold true: time, money, quality. If someone is guaranteeing all three then it’s likely too good to be true. Go with your instincts!

Probably the single most important factor to remember, though, is experience.

Because of the popularity of whiteboard videos, there are literally hundreds, if not thousands, of companies that make them now. When assessing all of these options, the question to remember is:do they all do an equally good job

Whiteboard videos are a contradiction; the end result is meant to look simple, but the journey to the finished product takes time, effort, and endless creativity. There’s good news, though, because you can tell a great deal about a whiteboard video production company based on volume.Any company that does genuinely good whiteboard videos will have a vast portfolio of examples that you can review and assess.As long as the quantity of work is matched by quality, you’ve found the right vendor!

Whether you want to sell, explain, or inspire, no matter how difficult, our whiteboard video production company can help. Contact us today at 917-477-3282 to get started. We’re ready and eager to help!