General Mills believes that Cheerios should be enjoyed by everyone. With the animation rapidly hitting 700,000 views would testify that the public is interested. By simply removing stray wheat, rye and barley grains from the Cheerios’ oat supply, the Cheerios we all know and love will be gluten-free!! And Cheerios will still have the same great taste!
Currently, ~ 1% of the population has Celiac Disease, and as much as 30% of the population is avoiding gluten. So they wanted to make the shift to remove gluten from Cheerios so that these large groups could enjoy Cheerios too. We also only want what matters to go into our product, and by removing stray wheat, rye and barley, we are delivering a more pure version of Cheerios. We are thrilled that General Mills choose our studio to make this historic announcement.