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Whiteboard animation services can be applied to practically any industry. We’re constantly experimenting and creating styles tailored towards specific enterprises. We write to inform you about which of our innovative tactics have worked and for whom.


The Healthcare Industry

A big problem that the healthcare industry faces when advertising their services is that, for the most part, the general public does not have a concrete understanding of internal bodily problems. Even if they do, people typically don’t want to discuss said problems because of the graphics that are initially presented. Whiteboard animation services have helped many confront conversations about their health by being conscious of potential human triggers. Internal organs aren’t something that humans are accustomed to seeing everyday, so viewing one in a commercial can be startling. Queue* turning off the tv or exiting out of the current tab*. Here at the studio, we avoid derailing client engagement by creating sensitive representations of pain and internal characters that appear more human like and approachable. 



The Pharmaceutical Industry

When you’re younger It’s acceptable to call medicine a magical potion and get away with it. You’re adorable and you don’t know any better. As an adult you still may not know any better.. Many pharmaceutical advertisements contain a ton of important information that is mandatory to share. Yet, translation is lost in wordy descriptions and concepts so microscopic they are hard to imagine. Bottom line, consumers don’t actually understand what is being sold to them. To tackle this problem, our studio uses the rule of three writing principle. We strive to shave down text in order to incorporate only the most important detail. Along the way we encourage the audience to actually read that text by accompanying it with appealing designed bullet points that gravitate the eye, but do not compete with content. This was heavily incorporated in a project we previously worked on with Transcelerate. How many groups of three you can spot?



When it comes to entertainment, there is not much information that needs to be deeply analyzed. An audience typically stays glued to the screen anticipating more visual satisfaction. During a media based video, Whiteboard Animation services intermittently display graphics on the screen. This technique allows viewers to constantly have something to look at. For this reason, they are less likely to navigate to another company’s content because their interest will be peaked at all times. Further, the video is likely to be re-watched by the same person. The human eye has a very narrow range of focus, yet its peripherals work wonders. If at one instance they are focused on a moving text but are aware they are missing some other alluring graphic, they may start the video over to catch a glimpse at what’s going on at the other side of the screen. Ultimately this boosts viewer activity and makes your brand more widely recognized.



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Animating for Products

Product animations are unique but you have come to the right place! We have made many animations over the years for companies like Clinique, Blu eCigs, Trader Joe's, and Culligan Water Supplies.

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Every second counts when you have a limited time to present the details of your company’s offerings, and there’s even more pressure when you try to limit it to two minutes. Trying to go longer than that time is a mistake when you know that your target audience won’t stick around that long. So instead of trying to fight the trend, you might find it helpful to understand why your explainer video also needs to stay under two minutes in order to be effective.

Some how-to content is best presented in explainer video form

Seize any opportunity you can to create instructional or step-by-step explainer video, especially when it can be accomplished in just a couple of minutes. Your prospects find how-to content extremely valuable because they’re getting information they can use, from a source they respect and trust. Of course, you can also incorporate a product tie-in if it’s natural and non-intrusive.

Your prospects retain more when they visualize content

While still images improve your material by leaps and bounds, they fall behind explainer video content when it comes to your target audience remembering what they’ve seen. Videos boost interaction because they require our brain to keep up with what’s being presented, which results in higher recollection of the information. When you consider that not everyone will make a purchase immediately after consuming your content, it’s in your best interests to produce material that they’ll remember for several days.

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General Mills believes that Cheerios should be enjoyed by everyone. With the animation rapidly hitting 700,000 views would testify that the public is interested. By simply removing stray wheat, rye and barley grains from the Cheerios’ oat supply, the Cheerios we all know and love will be gluten-free!! And Cheerios will still have the same great taste!

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