Whiteboard video is successful because it does a great job balancing informational text and moving images. Throughout the video above you will notice that the movement between script and the characters are never in competition. When something is being written out, the audience is able to follow along because it is the only thing with much activity. This being said, the animation doesn’t remain completely static while text is being unraveled, they still remain lively characters that maintain their personalities. Ultimately this tactic keeps the video pertinent and entertaining.
Intel had a lot of information that they wanted to be delivered in their whiteboard video. What worked for this project was that the artists really let viewers catch up to the informative aspect of their images before animating them. There are multiple instances where a set of images are grouped together and then brought to life with color and movement once they are all completely finished being displayed as a sketch.This approach lets the audience soak in what is being presented to them without making them feel as if they are being lectured.
Unilever’s whiteboard video is effective at highlighting three different grooming products but tying them all to one single message. One that compels viewers that they need the products by depicting generic situations that many men may find themselves in. The stylistic emphasis that works here is that there are quick transitions that flash to a different setting. Ultimately, this shows how life is manifold, which keeps the video unbiased toward only one of the products. By using snip it scenarios, it covers a lot of ground within seconds.