How to make a whiteboard animation evergreen is likely something you’ve already given considerable thought to. Any good piece of marketing will ideally have a lifespan of months or even years, so how can you make sure that your whiteboard animation will remain relevant?
The answer might come as a surprise, simply because it involves a behavior that people often train themselves to avoid: focusing on the problem.
In a previous blog, we explored a simple paradigm for designing your whiteboard video: problem followed by solution. There are lots of variations on this theme, but the basic ingredients are tried and true because people always have problems, and are always on the lookout for solutions; only the window dressing changes. The answer is to make sure that your whiteboard animation emphasizes the problem in a very basic, human way. For instance, one of the first-ever whiteboard videos for UPS was, on the surface level, about international shipping. Given a closer inspection, though, the real essence of the commercial can be broken down and refined much further:
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