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Teaming with Steve Gleason and Answer ALS for the Superbowl

Posted by Steve Day

Answer ALS is the single largest coordinated and collaborative effort to end ALS in the history of the disease. We’re not just another organization, but rather an initiative led by a council of ALS stakeholder representatives who serve as the voice of the ALS community.



The focus of Answer ALS is twofold, both on the Immediate Impact and Ultimate Impact we can have for people with ALS. Learn more about our approach and our goals at AnswerALS.org.

When Team Gleason hosted an international ALS Summit 1 year ago, Steve challenged the audience of leading researchers, patients, caregivers and advocates to “think differently”. The primary focus of our unique meeting was collaboration and the results are not only a reflection of that during the Summit, but also as an ongoing effort long after.

Given the successful collaboration among those impacted by ALS and researchers at the Summit, Team Gleason is launching Answer ALS to activate the findings from the Summit. Answer ALS is not another organization, but rather an initiative, led by a Council of representatives to be chosen from ALS stakeholders, pharma, research and individuals. The Council will oversee the implementation of the Summit findings.

Our studio was proud to represent Steve and the Answer ALS team to create an animation in coordination with their Superbowl campaign. 

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