What a whiteboard video company should do actually depends a great deal on the client and how they want to approach a project. Every client is different, and even when working with a repeat client, there will be different agendas for each project. It’s a bit of a moving target, but, essentially, a whiteboard video company should be capable of adapting to changing needs with ease. Even when there are surprises, they shouldn’t come as a surprise to your team.
Your whiteboard video company should be your collaborator. They won’t necessarily know what you want before you express it, but they’ll be able to adapt to whatever style is going to work best. For instance, some clients will want to be involved with every step of the process, taking time to review the script and style frames carefully, review every element with their colleagues, and solicit feedback from everyone on the team to ensure that every box is ticked.
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