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Animated whiteboard videos are the antidote for clickbait because they satisfy. Clickbait, on the other hand, is just sizzle without steak, and that does a great deal more harm than good, especially from a marketing and public relations perspective.

Clickbait is an unmistakably modern problem, but it has a long and sordid history, dating all the way back to the “yellow journalism” craze of the late 1800’s, when hysterical, exaggerated headlines were a surefire way to capture attention and convince someone to shell out their hard-earned cash for a newspaper. You know that famous expression—the more things change the more they stay the same? We’re still coping with those dumb headlines, only now they’re delivered electronically:

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