Whiteboard video is successful because it does a great job balancing informational text and moving images. Throughout the video above you will notice that the movement between script and the characters are never in competition. When something is being written out, the audience is able to follow along because it is the only thing with much activity. This being said, the animation doesn’t remain completely static while text is being unraveled, they still remain lively characters that maintain their personalities. Ultimately this tactic keeps the video pertinent and entertaining.