How to make a Whiteboard Video in seven steps.
1. Craft the Message
2. Decide the length
3. The Animation process
Whiteboard drawing: Include the hand or not? It might seem like a silly question, but we know based on years of experience that clients struggle with this issue frequently, so let’s unpack things a bit and analyze the why, when and how of the matter.
In 1950 the Belgian filmmaker Paul Haesaerts created a remarkable film consisting of the brilliant Spanish artist Pablo Picasso painting on glass. Visite à Picasso (A Visit with Picasso) can be watched online for free, and it’s only twenty minutes long. If you haven’t seen it before, treat yourself—It’s delightful. It’s also all the evidence you’ll need to understand and acknowledge that there is something truly mesmerizing about witnessing the act of creation.
Animated whiteboard videos are the antidote for clickbait because they satisfy. Clickbait, on the other hand, is just sizzle without steak, and that does a great deal more harm than good, especially from a marketing and public relations perspective.
Clickbait is an unmistakably modern problem, but it has a long and sordid history, dating all the way back to the “yellow journalism” craze of the late 1800’s, when hysterical, exaggerated headlines were a surefire way to capture attention and convince someone to shell out their hard-earned cash for a newspaper. You know that famous expression—the more things change the more they stay the same? We’re still coping with those dumb headlines, only now they’re delivered electronically:
The best whiteboard animation videos that weren’t… it sounds a bit like the title of a children’s book, doesn’t it? To clarify, though, what I’m referring to here are moments from popular media that attempt to explain complex ideas in a simple way… with varying degrees of success. The following is just a short list, but it’s relevant because it reminds us why whiteboard videos are so useful in situations like these. In fact, another way to think of this list is Scenes That Would’ve Been Better With Whiteboard!