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The best whiteboard animation companies will often rely on a special ingredient to make their videos successful: humor.

Comedy is serious business. Within a almost twenty-year span between 1998 and 2017, comedy was the second most frequently made kind of film worldwide; in other words, comedies were made more often than thrillers, horror, or even science fiction films. And remember that funny video you shared with your family and friends a few days ago? You’re not alone. Comedy is one of the four most popular categories of video content on YouTube. With just under 2 billion YouTube users watching every month, that’s a lot of comedy being consumed.

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