B2B, the acronym for “business-to-business,” describing a transaction made between two businesses, as opposed to a transaction between a business and a consumer (B2C). Just one example of a B2B transaction would be a company buying payroll services from a specialist rather than setting up their own internal accounting department. B2B solutions are usually more cost-effective than having to rely on an in-house solution to every business need.

B2B is hidden in plain sight; it’s a massive part of our everyday lives, but few people stop to consider it. Nevertheless, B2B is a gigantic part of the economy. In 2014 alone, B2B accounted for approximately half of the Gross Domestic Product for the entire United States of America.

It shouldn’t come as a surprise that whiteboard animation video services are a natural fit for B2B. For one thing, it’s worth noting that some people call whiteboard animations “explainer videos.” Business people spend an enormous amount of time trying to explain their needs and services to each other in a precise, concise, accurate way. Whiteboard animations fulfill this need perfectly.

Whiteboard animations are also typically short, averaging about 1-2 minutes in duration. This is perfect for the B2B world where messages have to be delivered quickly because, as we all know, time is money.

There is also the fact that whiteboard animations have universal appeal in a global economy where misunderstandings can happen easily. No one can really pinpoint the exact origins of whiteboard videos, but there’s a clear link going back all the way to prehistoric times when cavemen drew on walls to record their experiences and thoughts. Since those days, people have developed thousands of different languages, customs and rituals that can vary from country to country, and even within the same country! In the United States a “thumbs up” is a positive, encouraging gesture, but that same gesture is a huge insult in the Middle East, Greece and Australia. Whiteboard animations are advantageous because they distill communication down to the bare essentials, taking us back to the caveman days. It’s a form of communication that anyone can grasp easily.

And there is one other likely explanation for the popularity of whiteboard animations in B2B: business can be boring.

Crafting a solution to a problem that no one has thought of yet, or framing that first dollar a company earns, or writing a press release to announce an IPO; these are all examples of when business is exhilarating. Many of the moments in between, when the actual business of business occurs, are dull. Whiteboard animation video services cut through the humdrum and offer people a chance to be entertained, and that’s appealing to everyone, whether they work in B2B or not.

Whether you want to sell, explain, or inspire, no matter how difficult, our whiteboard animation video services can help. Contact us today at 917-477-3282 to get started. We’re ready and eager to help!