Everyone loves explainer videos!

Everywhere you go online, you're seeing more and more explainer videos. But why are explainer videos so big? And why are you going to see more and more of them as internet video explodes?

Video Is Everywhere

Part of the explainer video's rise to stardom is the medium itself. Online video is enormous and growing at a rapid pace. YouTube is used by a billion people every single day. Video is far more likely to be shared than text or links. Video is far more likely to be engaged with by Internet users, watched longer than text is read, and considered more than other methods of engagement. Video is the best tool to reach an audience on the Internet, and explainer videos are uniquely suited to build on the medium's strengths.

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They may be having fun, but they're not paying attention.

Advertising is a part of daily life, but we rarely stop to consider which types of ads have the most impact on us. The goal of any marketing is to raise awareness of the product, but how often does that happen ... and where? Fortunately, a new study has broken out where and how video ads like whiteboard animation are the most effective, and digital advertising is far more likely to get the results you want. Why?

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Fashion is where art and commerce most closely intersect. But until the clothes are sewn and put on the runway, they largely exist inside the designer's imagination. This where the explainer video isn't just useful, but often crucial.

Until the clothes are sewn and put on the runway, they largely exist inside the designer's imagination.

Explaining Fashion

To understand the use of explainer videos and animation in the fashion industry, first consider how anything in fashion is created; it's laid out on the page as a drawing, showing off the color, cut, and style. True, the drawing of a dress is often just the "first draft;" the finished garment may look completely different.

Animation kept simple, however, allows potential clients and corporate buyers to see more of the garment even at the conceptual stage. With animation, a designer can show off how a design will hang, how it will move, and how it'll be worn. A designer can use whiteboard animation, for example, to construct the garment from first concept, slowly drafting in the idea and explaining the goals and construction as the whole garment comes together.

Paired with the first design, animation allows designers to present their concept more fully, and bridge the occasional gap between a designer's flights of fancy and more practical concerns of corporate buyers and consumers.

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Never limit your thinking.

Explainer videos are crucial tools for any business. They help you describe your products, explain what they can do for your potential customers, and show how to use those products. As such, they are a very popular marketing tool. But often in explainer videos, it's believed that you can't be creative and get the point across. In reality, not only should you think outside the box, creativity makes for a better explainer video.

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